About Kara
Kara Pierce is a dynamic retail media builder who accelerates revenue, champions high-performing teams, and unlocks scalable business growth. A trusted problem solver, she blends sharp strategic instincts with a people-first leadership style that fuels collaboration and innovation. Known for connecting vision to execution, Kara turns complex challenges into clear, actionable frameworks. At Catalyst Media Consulting, she deepens connections across the retail media ecosystem—driving impact through business strategy, financial modeling, go-to-market development, and sales enablement.
Before joining Catalyst, Kara spent more than a decade scaling Target’s Roundel from a $160 million business into a $1.6 billion retail media leader. In 2023 alone, her initiatives influenced more than $200 million in incremental revenue while overseeing a $90 million book of business. Kara led high-impact sales, media, and creative teams for brands like Hershey’s, Masterfoods, Mondelez, and Kellogg’s. Her foundation includes 10+ years at Target and seven years in agency roles supporting global CPG, finance, travel, education, home improvement, luxury retailer, and technology brands.
Kara is also committed to elevating women in retail media. She launched the Minneapolis chapter of the Women in Commerce Media and serves as its Connector, hosting Virtual Coffee Talks that build community and spark growth. Her belief is simple: when people thrive, organizations transform.
Kara earned her bachelor's degree in journalism with a focus in advertising from the University of Minnesota. Outside of work, Kara loves exploring national parks with her family, walking her golden retriever Rosie, cheering on her kids’ games, and introducing them to 90s movie classics.
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