Claudia Ahrens
Principal Advisor, Head of AdTech
Focus Areas: AdTech, Retail Media Tech Stack, Retail Media Data Frameworks, Consumer Identity, Data Privacy, Data Governance, Product Development and Monetization, Programmatic Advertising, Audience and Data Management, Lifecycle Marketing, Brand Growth and Consumer Loyalty
About Claudia
Claudia Ahrens is a leading innovator in retail media, adtech, and data strategies, shaping digital advertising with her strategic vision and deep technical expertise. She has built her career with industry giants, such as Target and Best Buy. A true architect of transformation, Claudia is known for modernizing and scaling high-growth retail media businesses, including Target’s Roundel, which she helped propel from a corporate venture to a market leader. Claudia excels at navigating highly matrixed organizations to gain buy-in and deliver scaled solutions. She has driven more than $1.5 billion in ad revenue, spearheading digital media and programmatic product growth that redefines industry benchmarks.
Claudia’s expertise in data foundations including identity, privacy, and performance media enable her to build innovative, scalable tech stacks by seamlessly blending best-in-class third-party solutions and proprietary technology. She is a trusted advisor who knows how to turn nascent data practices into thriving media networks, empowering businesses with the tools and strategies to evolve rapidly – and responsibly.
Beyond her work with CMC, Claudia is the founder of EEA Fertility Advocates, an organization dedicated to providing personalized research, planning, and advocacy for fertility treatment journeys. She is an alumna of the University of Iowa and holds a certificate in Data Visualization and Analytics from the University of Minnesota. Claudia lives in Minnesota with her husband and two young children. In her downtime, you can find her jogging along the Mississippi River or tending to her flower and vegetable gardens.
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